This advert about a fake but credible project was created to maximise the buzz on the internet in order to promote the opening of a new real estate company in Ireland. Even the Irish government believed in it.  “ Happy April’s Fool Day :)”

Au Moyen-Orient, les Emirats se sont lancés dans une course immobilière effrénée. C’est à qui construit le plus grand et le plus haut. Les deux mamelles de la croissance sont l’absence totale de taxes pour les investisseurs et les pétrodollars. Pour l’instant, c’est Dubaï qui mène le jeu. Son voisin Abou Dhabi, qui est assis [...]

Business Bay ‎is a central business district under construction in Dubai, United Arab Emirates. The project features numerous skyscrapers located in an area where Dubai Creek will be dredged and extended. Business Bay will have upwards of 230 buildings, attracting commercial and residential developments. Business Bay extends from Ras Al Khor to Sheikh Zayed Road. It [...]

The Burj Al Arab (Arabic: برج العرب, “Tower of the Arabs”) is a luxury hotel in Dubai, United Arab Emirates managed by the Jumeirah Group and built by Said Khalil. It was designed by Tom Wright of WS Atkins PLC. At 321 metres (1,053 ft), it is the tallest building used exclusively as a hotel. However, [...]

Burj Dubai will overtake Taipei 101 and become the world’s tallest building. It’s already significantly higher than the Chicago Sears Tower (not counting the spire), and is quickly approaching the title of the highest concrete free-standing structure. Watch video on the bottom of the page. Construction data: - Designed by Chicago architects Skidmore, Owings & Merrill for Emaar [...]

More at www.thebuilderblog.wordpress.com

More at www.thebuilderblog.wordpress.com

This advert about a fake but credible project was created to maximise the buzz on the internet in order to promote the opening of a new real estate company in Ireland. Even the Irish government fell into the trap. More at www.thebuilderblog.wordpress.com